Prickly Pear
Prickly Pear is a garden centre located in Richmond, British Columbia, delivering locals with a wide selection of indoor and outdoor plants, garden decor, and merchandise. Unfortunately, outside of the nearby neighbourhoods, Prickly Pear is nothing more than another generic plant store. To flip this narrative, a complete overhaul of the brand was done to communicate to consumers that—just like how plants are more than just an organism in the ground—Prickly Pear is more than just a subtle business.
Taking a presumably mundane product and implementing unique and playful personalities to it allows consumers to relate and find comfort in the greenery that they care for. By creating distinct identities with varying tones and natures, consumers can feel the human qualities of the brand as a whole.
For those who are in search of a store that embraces each unique individual, look no further than Prickly Pear.
Categories
Visual Identity
Web Design
App Design
Print Design
Packaging Design
Advertising
Conceptual